UTM Builder

Generate campaign URLs for Google Analytics tracking

Page URL

Presets

utm_sourcerecommended

utm_mediumrecommended

utm_campaignrecommended

utm_term

utm_content

Generated URL

Enter a URL and parameters to generate it here

What are UTM parameters?

UTM parameters are tracking tags added to a URL so analytics tools like Google Analytics can identify traffic sources. The basics are utm_source (where from), utm_medium (how) and utm_campaign (which campaign). Use lowercase ASCII consistently to avoid reporting discrepancies.

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